Target’s “Pure Energy” Plus Size Line Review

Target has a somewhat revamped plus size line called, “Pure Energy.” Naturally, this line comes in items that are not cut well for a plus size shape (surprise).  I went to two (yes two) Target’s in my area just to see if there was a variety of items for this line.  Not every store carries the same items, and both locations for me aren’t far from each other.  Of course they have the usual suspects, dresses, tops, pants, jeans, blazers, blah blah blah.  Price points? When a top is almost as expensive as a dress, it’s okay to skip on this collection.  I really miss the way Target used to be.

My favorite trick now at Target is waiting until their maternity clothes go on sale, and going on a small shopping spree.  My favorite time is when everything is $15 and under.  Their maternity clothes fit a lot better too, and the tops are longer.  Another gem of good news is they mark their stuff down a lot faster lately.  Take advantage of this!

Let me be clear:  not that I think plus size women are shaped like pregnant women, but until plus size retailers understand that just because a woman is plus size, she isn’t built like a box, or she actually needs longer sleeves, not a wider midsection – plus size clothes will never fit well.  This also goes for some of those plus size boutiques that sell dresses that look like sausage casing.  Clothing should frame your shape, not squeeze you.

 

Have you tried this line from Target yet?

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One thought on “Target’s “Pure Energy” Plus Size Line Review

  1. Great short posts, we have internal designers at where i work and can tell you that we understand that every women/man has a different shape, we try our best to create shapes that flatter a range of body shapes but cannot sometimes create a range to cater for every body shape

    Like

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